Michael Puffer is a thought leader and consultant specializing in loyalty, gamification, promotions, and referrals. Currently, Puffer serves as the Senior Director of Loyalty Business Consulting at Salesforce, where they design innovative loyalty experiences for leading brands. Previously, Puffer held various roles focused on mobile solutions and strategy at companies like HelloWorld, Experian Marketing Services, and Merkle, showcasing their expertise in mobile messaging, analytics, and user experience design. Michael earned a Bachelor of Business Administration in Sales and Business Marketing from Western Michigan University.
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