Pasha Massih

Pasha Massih is a seasoned professional in demand generation and sales orchestration with significant experience at Salesforce since February 2020, currently serving as Campaign Sales Orchestration Senior Lead. Previously, as Manager of Campaign Orchestration, Pasha successfully implemented a new lead scoring model for Slack Enterprise Marketing, resulting in substantial year-over-year increases in lead volume and pipeline generation. Earlier roles at Salesforce included Sr. Analyst, where Pasha drove remarkable growth in the Sales DM channel, and Analyst, focusing on demand generation for existing customers. Prior to Salesforce, Pasha held various positions at BlueWhale Research, managing demand generation strategies for high-profile clients and leading B2B technology client engagements. Pasha's early career included a role as Creative Marketing Director for Entreprenoma, supporting entrepreneurs at Sonoma State University. Pasha holds a Bachelor of Business Administration in Marketing from Sonoma State University.