Rasheed Badawi is an experienced professional in AI search and SEO, currently serving as the Senior Manager of GenAI/LLM Search Optimization at Salesforce. With a PhD candidate status in AI/LLM, Rasheed has accumulated 12 years of experience in digital marketing, including roles as SEO Lead at Thermo Fisher Scientific and Senior SEO Manager at Jellyfish Online Marketing US. They held leadership positions such as President of the Walsh College Chapter of the American Marketing Association and have contributed to award-winning campaigns in digital marketing. Rasheed's expertise spans technical SEO, content strategy, and the integration of emerging AI technologies into search optimization.
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