Sam Telfer

Sam Telfer serves as Vice President of Sales, Strategic Banking at Salesforce since July 2020, focusing on the banking sector. Previously, Sam held the position of Regional Vice President Sales, East at People.ai, where efforts centered on optimizing revenue opportunities for sales and customer success teams. At Madison Logic, Sam led a $52M revenue business in the Americas, overseeing sales strategy and operations across major tech clients. As Senior Vice President of Global Sales & Services at Yieldify, leadership extended over international sales and customer success, contributing to significant revenue growth. Sam's earlier roles at Adobe involved sales management for marketing cloud solutions, achieving notable quotas and receiving awards for performance. With extensive experience across various industries, including marketing technology and sales leadership, Sam holds a Bachelor's Degree in History from the University of Leicester.