Samrat Biswas

Samrat Biswas is a seasoned professional with extensive experience in technology and strategy within the retail and consumer goods sectors. Currently serving as Vice President of Product and GTM Strategy for Agentic Unified Commerce at Salesforce, Samrat's previous roles include advisory board member at SCAYLE Commerce Engine and Head of Digital, MarTech and Omnichannel Platforms at Catalyst Brands LLC. Notably, Samrat held the position of SVP at SPARC Group LLC overseeing Digital Technologies and Engineering while managing brands such as Aeropostale and Reebok. Earlier experience includes Chief Technology Officer at Forever 21 and Principal in Retail Strategy and Innovation at Capgemini Invent. Samrat's career began at Cognizant, where roles included Head of Business Consulting for Retail and Consumer Goods in ANZ. Academic qualifications feature an MBA from XLRI Jamshedpur, certification in Artificial Intelligence Implications to Business Strategy from MIT, and ongoing studies in Strategic Decision Making at Stanford University.