Sonia Lele

Sonia (Vaidya) Lele is an accomplished senior director with extensive experience in digital analytics, data-driven strategy, and marketing sciences. Currently serving as the Sr. Director and GM of Digital Channel Analytics at Salesforce since January 2021, Sonia leads the delivery of comprehensive data sets and dashboards for digital analysis centered on web, paid media, and email. Previous roles include Head of Analytics & Platforms at AKQA, where Sonia managed multi-channel success and audience strategies, and Sr. Director of Marketing Sciences at OMD USA, overseeing a large analytics team. Holding an MS in Marketing from New York University and a BA in International Relations from The College of Wooster, Sonia has cultivated a robust career spanning various roles focused on analytics, testing, and marketing strategy across major organizations.