SALESLAND
Lara Concejo is a seasoned marketing professional with extensive experience in campaign management and media strategies. Currently serving as a Marketing Account Manager at SALESLAND since June 2020, Lara leads high-quality advertising campaigns for Spanish retailers on behalf of Google, overseeing project execution and product launches. Prior roles include Senior Campaign & Media Management Executive at Sainsbury's, where responsibilities encompassed end-to-end campaign management and customer targeting, and Marketing Executive at BrightMove Media, specializing in geo-targeted digital advertising. Earlier positions also include roles at Prime Media International, The Old Nick Pub, and Carpintería Cormar, contributing to a robust foundation in media sales and administrative operations. Lara holds a Bachelor of Business Administration from Universidad de Oviedo.