Luca Mich is an experienced marketing professional currently serving as Content Marketing Manager at SALEWA since April 2022. Prior to this role, Luca spent over 15 years at La Sportiva, holding various managerial positions including Marketing Operations Manager, Marketing Communication Manager, and Marketing & Communication Coordinator, where responsibilities included leading a 12-person marketing team, developing marketing plans and budgets, and managing creative briefs and media strategy. Earlier experience includes roles at Panini as a Commerciale, focused on sales and customer care, and as a Web Developer at WordPress, providing strategic consulting and operational development for websites. Luca holds a degree in Economics and Marketing from Alma Mater Studiorum – Università di Bologna.
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