Katrina Scanlan

Katrina Scanlan is a seasoned marketer and content strategist with 20 years of experience in creating engaging content, particularly in the out-of-home industry. Currently serving as Senior Director of Content at SalientMG and previously as Senior Director of Marketing at OAAA, Katrina has excelled in developing marketing strategies and managing editorial teams. They have a robust freelance background, offering content consultancy to notable clients such as the Boston Globe and OOHToday.com. Their significant achievements include growing sponsored content revenue at Captivate and being a Gold Screen award winner. Katrina's education in Communications, Journalism, and Photography from Salem State University further supports their expertise in the field.