Loralie Helbock

Loralie Helbock is an experienced Senior Human Resources Business Partner with a career spanning several decades at Sally Beauty since May 1987. In this role, Loralie is responsible for aligning business objectives with employees and management while serving as a consultant on human resources-related issues. Previously, Loralie held various positions at FH Loeffler Co/CosmoProf, including Regional Employee Relations Manager, Distributor Sales Consultant, Field Sales Manager, and District Manager, focusing on the wholesale distribution of professional beauty products from May 1987 to October 1996. Loralie possesses a Senior Professional in Human Resources (SPHR) certification from HRCI (2001 - 2016) and obtained certification in Human Resources from Cornell University (1996 - 1998).