Seulki Choi

Seulki Choi currently serves as the Vice President of Customer Insights & Analytics at Sally Beauty since July 2024. Prior to this role, Choi held senior positions at Neiman Marcus Group as Sr. Director of Consumer Insights and at JCPenney, where the titles included Director and Sr. Manager of Consumer Insights. Earlier experience includes roles at JPMorgan Chase & Co. as Sr. Manager and Manager of Consumer Insights and Product Management, as well as the position of Consumer Insights Manager at Samsung Mobile USA. Choi holds a BA in Foreign Affairs and Economics from the University of Virginia and has completed a course in Advanced Analytics Techniques for Market Research at The University of Georgia.