James Boyes is a seasoned professional in the sporting goods industry, currently serving as Product Line Manager for Trail Running KFP at Salomon since October 2016, along with various sales management roles for Salomon across Scotland and England, overseeing footwear, apparel, and gear for both running and skiing. Prior to this, James held positions at Amer Sports Corporation as Ski & Running Tech Representative and Customer Service Representative, where responsibilities included staff training and order management. Earlier experience includes customer service and marketing roles at K2 Sports UK, research positions at IFM Sports Marketing Surveys and IMG Media, and an internship at LVMH Wines & Spirits focused on international brand management. James holds a Bachelor of Science degree in International Business from Aston University and studied at Grenoble Ecole de Management as well as Munich International School.
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