Luis Felipe Medina

Luis Felipe Medina is an advisor at Saludtools. Luis has also worked as the head global brands business development and innovation at SABMiller from August 2012 to October 2016. Luis's previous company was Casedo. From April 2006 to February 2010, they worked as a brand manager at SABMiller. In this position, they were responsible for planning and programming annual marketing activities, managing and coordinating resources, defining and coordinating all areas involved in brand activities, analyzing impact of marketing activities, analyzing monthly and quarterly reports of brands, studying the target market, directing and promoting the generation of great ideas, and leading the first launch of an international SAB Miller brand in Latin America. Luis also developed Peroni’s positioning strategy and developed innovative strategies of experiential marketing. After a year and a half of launch, Peroni became the number one premium imported beer in the market, worth more than 30% of the market.

Luis Felipe Medina has a specialization degree in strategic marketing from CESA and a degree in economics from Universidad EAFIT.