Betty Peng

Asia PR Director at Salvatore Ferragamo Group

Betty Peng is an experienced professional in public relations and marketing, currently serving as the Asia PR Director for Salvatore Ferragamo since February 2018. Prior to this role, Betty held key positions including Asia Pacific Marketing Director at La Perla and Asia Pacific General Manager at ELITE MODEL WORLD. Betty's extensive background in PR includes senior roles at Butterfly PR&AD Co. and LUXE China, where responsibilities encompassed IMC planning, event execution, and budget control for international clients. Betty's early career featured positions such as PR Coordinator at Cisco Systems and Communication Assistant at Cartier, showcasing a strong foundation in luxury brand communications. Betty holds a Bachelor of Design in Fashion Marketing and Management from Raffles College of Design and Commerce.

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Salvatore Ferragamo Group

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Salvatore Ferragamo S.p.A. is the parent Company of the Salvatore Ferragamo Group, one of the world's leaders in the luxury industry and whose origins date back to 1927. The Group is active in the creation, production and sale of shoes, leather goods, apparel, silk products and other accessories, along with women's and men's fragrances. The Group's product offer also includes eyewear and watches, manufactured by licensees.


Headquarters

Florence, Italy

Employees

1,001-5,000

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