Betty Peng

Betty Peng is an experienced professional in public relations and marketing, currently serving as the Asia PR Director for Salvatore Ferragamo since February 2018. Prior to this role, Betty held key positions including Asia Pacific Marketing Director at La Perla and Asia Pacific General Manager at ELITE MODEL WORLD. Betty's extensive background in PR includes senior roles at Butterfly PR&AD Co. and LUXE China, where responsibilities encompassed IMC planning, event execution, and budget control for international clients. Betty's early career featured positions such as PR Coordinator at Cisco Systems and Communication Assistant at Cartier, showcasing a strong foundation in luxury brand communications. Betty holds a Bachelor of Design in Fashion Marketing and Management from Raffles College of Design and Commerce.