Franz de los Reyes has a strong background in marketing, holding various senior positions in the music industry. Franz is currently working as the Senior Vice President of Marketing at SALXCO since 2024. Prior to this, they worked as a Marketing Consultant at De Los Reyes Marketing LLC in 2023. From 2021 to 2023, they served as the Vice President of Marketing at Warner Records. Before that, they held the position of Vice President of Marketing at Epic Records from 2016 to 2021. In 2012, Franz worked as the Senior Director of Digital Marketing & Strategy at Def Jam Recordings, where they led digital marketing campaigns for notable artists. Franz also has experience as a Marketing Manager at Duck Down Music Inc. and as a Group Account Manager at YouCast Corp. Franz started their career as an intern at Merrill Lynch and Universal Music Group / Island Def Jam.
Franz de los Reyes attended the University at Buffalo School of Management, The State University of New York from 2003 to 2007, where they earned a Bachelor of Science degree in Business Administration with concentrations in Marketing and Finance.
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