Joyce Lizzi is an accomplished professional with extensive experience in consumer and sensory research, currently serving as Managing Director and President at SAM Sensory and Consumer Research since April 2024, after a successful tenure as Sr. Business Unit Director from January 2013 to April 2024, where significant improvements in sales and client satisfaction were achieved. Prior experience includes roles at General Mills, where Joyce advanced through various positions, including Manager and Director of Consumer Insights, leading teams to enhance product development and marketing strategies. Earlier career roles involved research and analysis at Hallmark Cards, Mastio & Company, and National Analysts Worldwide, contributing to a solid foundation in consumer insights and market trends. Joyce holds a BSBA from Creighton University and an MMR from the University of Georgia - Terry College of Business.
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