Martha Ortiz

Martha Ortiz is a seasoned professional with over 24 years of experience in the food industry, specializing in sensory and consumer insights. They have held significant roles, including Director of Technical Consumer Research at The Coca-Cola Company and User Experience Manager at Danone. Martha's expertise encompasses the entire New Product Development cycle, emphasizing innovation and consumer research. Currently, they serve as the Consumer & Sensory Research Client Service Director at SAM Sensory and Consumer Research. Martha's educational background includes degrees in Food Chemistry and Strategic Marketing, further enhancing their capabilities in business growth and development.