Simon Hails is an experienced Associate Director at Sensory Dimensions, where they have been since 2015, specializing in innovative sensory and consumer research for clients in various sectors, including food, beverage, and healthcare. Additionally, Simon leads the Consumer Science Chocolate Programme at Reading Scientific Services Ltd, further demonstrating their expertise in consumer insights. With a passion for helping clients create successful products, Simon focuses on product concept development, sensory profiling, and competitive benchmarking.
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