SAM is the leading international sensory and consumer research provider for product performance and design.

Our mission is to allow consumers a voice in the development of outstanding products that create memorable experiences across all industries.

MAKE YOUR CONSUMERS HAPPY!

Consumer

Consumer Services

Product Management

Research

SAM Sensory and Consumer Research

SAM Sensory and Consumer Research's headquarters in München, Germany

This department focuses on understanding consumer preferences and behaviors related to food products.

Consumer Insights

The Research and Project Management team at SAM Sensory and Consumer Research is responsible for overseeing the design, execution, and analysis of sensory and consumer research projects. This team collaborates closely with clients to ensure that consumer insights are effectively integrated into product development, managing timelines, resources, and communication throughout the research process. Their expertise helps ensure that the final products resonate with consumers and enhance their overall experiences.

Research and Project Management

This department focuses on conducting and overseeing various research projects to gather insights and data for informed decision-making.

Research Department

This department focuses on managing and conducting sensory research to gather consumer insights and enhance product development.

Sensory Insights

This department oversees planning, execution, and completion of projects within the organization.

Project Management

The Leadership Team at SAM Sensory and Consumer Research is responsible for shaping the strategic vision and operational direction of the company across multiple regions. Comprising Managing Directors from key markets, they drive global initiatives, foster innovation in sensory and consumer research, and ensure alignment with the mission of enhancing product development through consumer insights. Their collaborative efforts aim to deliver exceptional experiences and satisfaction to consumers worldwide.

Leadership Team

This department oversees on-site management and coordination of field activities to ensure operational efficiency.

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Other teams

Research and Project Management

Research Department

Sensory Insights

Project Management

Leadership Team

Field Operations