Samara Zippin

Samara Zippin is the current Director of Performance Marketing at SamCart. Prior to this, they were the Director of Global Commercial Excellence at Attindas Hygiene Partners from July 2017 to September 2021. In this role, they were responsible for the overall go-to-market strategy within the global commercial team, including demand generation, channel partner marketing, go-to-market strategies, product launch success and brand activation within the healthcare market. Samara also had people management responsibilities within the Commercial Excellence Team.

Some of their key accomplishments include leading go-to-market initiatives and launch excellence for all product launches, managing channel and partner marketing with key customers and distributors, and partnering to develop joint marketing initiatives and drive profitable growth with strategic accounts. Samara was also responsible for launching the first Marketing Automation platform within the organization and training marketing and sales teams to deliver campaigns. Additionally, they drove demand generation in B2B and D2C Healthcare segments to deliver profitable leads to Sales team, and managed referral efforts, go-to-market strategy and content development in Managed Care market - the newest growth segment of the business.

Before their role at Attindas Hygiene Partners, Samara was the Industry Marketing Manager at Dude Solutions from January 2013 to July 2017.

Samara Zippin has a BS from the University of Virginia in Business, Marketing and Management, with a Psychology Minor. Samara is certified from Dale Carnegie in Leadership Training for Managers and from Domtar in Professional Leadership Coach. Samara is also Marketo Certified.

Samara Zippin reports to Brian Moran, CEO & Co-founder. They are on a team with Justin Smith - COO, Sophie Lammers - Chief of Staff & Head of People, and Scott Moran - Co-Founder, Mechanical Pencil Wrangler.