Alfredo Vizcarra

Alfredo Vizcarra is an experienced marketing professional currently serving as the LATAM Content Manager at Samsonite since December 2018, where responsibilities include leading content generation projects for various brands in the region and coordinating with global hubs for campaign supply. Previously, Alfredo held positions in e-commerce and marketing for Samsonite Perú, where the focus was on brand development, digital strategy, and trade marketing. Earlier experience includes roles as a marketing analyst at Johnny Rockets, and various marketing and events positions at Hard Rock International and TGI Fridays, emphasizing campaign planning and execution. Alfredo holds a degree in Creative Marketing from Toulouse Lautrec and a bachelor's degree in Advertising from Universidad Católica de Santa María.