Asuka Li

Asuka Li is a seasoned marketing professional with extensive experience in digital and omni-channel marketing across various prestigious companies. Currently serving as a Senior Marketing Manager for Digital & Omni-Channel at Samsonite, Asuka specializes in digital marketing, CRM, content marketing, and omni-channel activation. Prior to this role, Asuka worked as a Marketing Manager at Calvin Klein, focusing on brand events and consumer experience programs, and held the position of Senior Marketing Executive at Officine Panerai, where responsibilities included coordinating social media strategies to maintain brand image. Earlier experience as a Marketing Management Trainee at Nestlé involved leading successful marketing promotions that significantly increased sales. Asuka holds a Bachelor's degree in Textile Design from Donghua University.