Laura Demaret

Laura Demaret currently serves as the Manager of Digital & E-commerce at Samsonite, focusing on the French market for brands such as Samsonite, American Tourister, and Gregory since November 2019. This role includes responsibilities such as marketplace analysis, private sales management, commercial calendar development, KPI tracking, and translation management. Previously, Laura held the position of Manager of E-commerce and Digital at Lipault International, overseeing website operations and marketing projects. Additional experience includes serving as the Commercial Manager for Foire De Paris at COMEXPOSIUM, and roles at Lacoste and DELSEY Paris where product management and marketing strategies were key focuses. Laura's academic background includes a Master’s degree in Marketing from EM Strasbourg Business School and Tecnológico de Monterrey.