Chris Lockley is a highly driven senior commercial leader with extensive experience in omni-channel leadership and retail strategy. They have held significant roles at renowned companies, including Apple and Dixons Carphone, where they led teams and drove sales growth across various categories. Currently, Chris serves as the Head of Commercial Strategy for Europe at Samsung Electronics, focusing on enhancing the customer experience within Samsung Experience Stores. Their diverse background includes strategic development roles at OUTFORM and Enjoy Technology, where they successfully fostered commercial partnerships and delivered profitable growth.
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