Christopher Hatfield

Christopher Hatfield is an accomplished professional with extensive experience in digital commerce and marketing across diverse regions. Currently serving as the Head of Direct to Consumer SEAU at Samsung Electronics, Christopher is responsible for driving business strategies and enhancing digital sales. Christopher also acts as a Strategic Advisor for Asia-Pacific at Digital Commerce Global, where the focus is on regional expansion and digital channel growth. Previous roles include Head of eCommerce at Sanofi for the AMEA region and Chief Digital Officer at Nestlé, where significant eCommerce revenue growth was achieved. Christopher's earlier career at The Estée Lauder Companies included leadership positions that resulted in substantial increases in eCommerce sales across Asia Pacific. Christopher holds a Master's degree in Marketing from UNSW and a Bachelor's degree in Political Science from Macquarie University.