Karol Macios is an experienced e-commerce and digital marketing professional with a strong background in driving growth and strategy across various sectors. Currently serving as D2C E-commerce Manager at Samsung Electronics since November 2025, Karol has previously held pivotal roles such as Regional Digital Retail Manager EMEA at Penfolds and Pan-European eCRM Manager at Sony. Expertise includes developing and executing successful e-commerce and digital retail strategies, enhancing customer engagement through automated campaigns, and leading digital transformation efforts across Europe. Karol's educational credentials include a MiniMBA in Brand Management completed in July 2025.
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