Nicolas Bourdais

Nicolas Bourdais serves as the Director of Multicategory Marketing, Communication and Retail Experience & Field Sales at Samsung Electronics, where a significant focus is on driving the growth and transformation of AI-connected homes. Previous roles include Director of Go-To-Market, Marketing, Digital & Data Transformation at an Advisory & Think Tank, and Commercial Director of Marketing at Philip Morris International, with a strong emphasis on marketing innovation and consumer experience. Additional experience encompasses leadership positions in digital marketing and integrated marketing at UJET and Havas, and regional sales and marketing oversight at Danone across the Americas. Academic credentials include participation in the PCD Program at Harvard Business School and an MBA in Marketing from EGADE Business School.