Pheinee Lai

Pheinee Lai is a marketing professional with extensive experience across multiple industries. From March 2018 to October 2019, Pheinee served as a Marketing & PR Executive at Universal Traveller, where responsibilities included managing marketing collateral, supporting sales channels, executing social media campaigns, and providing customer service. Following this, Pheinee worked as a Senior Marketing Executive at Tec D Malaysia from October 2019 to April 2024, overseeing vendor marketing funds and planning initiatives with major brands. Previous experience includes a Lead Generation Internship at Groupon Malaysia and a role as a Senior Marketing Support Executive at TOSHIBA TEC MALAYSIA SDN BHD, where Pheinee managed advertising and promotional efforts, organized marketing events, and handled digital marketing channels. Currently, Pheinee holds the position of Assistant Manager - Trade Marketing at Samsung Electronics, focusing on channel strategies and consumer promotions. Pheinee Lai holds a Bachelor of Marketing with Honours Degree from Universiti Tunku Abdul Rahman, completed in 2015.