Pritika Gurunathan is an experienced marketing professional with a strong track record in brand management and marketing strategy across various sectors. Currently serving as Marketing Manager and Brand Manager at Samsung Electronics since November 2016, Pritika oversees brand planning and communication strategies for Home Appliances, collaborating with cross-functional teams and external agencies. Previous roles include Category Marketing Manager for Woolworths Ltd., managing marketing initiatives for the Deli & Bakery departments, and leading the end-to-end project for the TV show ‘Recipe to Riches’ as Campaign Manager. Pritika's earlier experience includes positions as Product Manager at 20th Century Fox Home Entertainment and Assistant Brand Manager at Paramount Home Entertainment Australasia. Pritika began a career in licensing with Haven Licensing Pty Ltd and Cartoon Network, where vital skills in partnership building and product development were developed. Academic credentials include a Masters in Business Administration focused on Marketing & Retail and a Bachelor of Commerce in Commerce & Economics.
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