Isabel Peláez

Isabel Peláez is the Global Head of Content Marketing at SAMY, where they lead marketing initiatives with a human-centric approach. Previously, they served as a cultural journalist at Agencia EFE and a digital strategist at Territorio creativo, working with notable brands like L'Oréal Luxe. Isabel has also held roles at Brandwatch, where they managed content creation and social media strategies across Iberia and LATAM. They are currently pursuing a Research Doctorate in Journalism at Universidad Complutense de Madrid.