Elisa Riva

Elisa Riva is a seasoned professional in digital planning and content strategy, currently serving as a Senior Digital Planner for L’Oréal Italia at SamyRoad since March 2025. With a strong focus on strategic development and execution, Elisa designs data-driven multichannel campaigns that align with brand objectives and consumer needs. Previously, Elisa worked as a Senior Digital and Creative Strategist at Buzzoole from February 2022 to February 2025, and as a Creative Manager and Strategist at Triboo Group from December 2019 to February 2022, where innovative influencer marketing strategies were developed. In addition to corporate roles, Elisa has been a freelance content creator and strategist under the brand elisavir since September 2011, offering tailored editorial planning and visual identity creation for SMEs. Elisa's educational background includes a Laurea Magistrale in Design della Comunicazione from Politecnico di Milano.