The San Diego Tourism Authority (SDTA) is a private, non-profit, mutual benefit corporation composed of nearly 1,000 member organizations, businesses, local governments, and individuals seeking a better community through the visitor industry. SDTA members include tourism-related entities in such categories as lodging, dining, arts & attractions, shopping, and transportation, among others, as well as other companies indirectly involved in the visitor industry.

As a sales and marketing organization, the main objective of SDTA is to promote and market San Diego County as an ideal vacation destination and convention site. SDTA also represents and supports the interests of the visitor industry as a whole. The majority of funding received by SDTA is derived from San Diego Tourism Marketing District Funds. Lodging and other tourism related business in the District raise these funds through self assessments for the purpose of promoting tourism in the San Diego region. As a membership organization, the SDTA also receives financial support from member dues, advertising, and promotional assistance from the membership through donated in-kind services.

Marketing

Travel & Leisure

San Diego Tourism Authority

San Diego Tourism Authority's headquarters in San Diego, CA, United States

Nate Kelley

Kerri Kapich

Theresa Cunningham

Kavin Schieferdecker

Aldino P.

Artrice McNeil

Joe Clifford

Krysteena Meredith

Kim B.

Lori Alstrom

Ernie Rossow

Gillian Ware

David Matta

Debbie Jordan

Letty Canizalez

Benjamin Eastman

Allie Asuncion

Juliette Fournier

Ihsanullah Kofi

The Sales and Marketing team at the San Diego Tourism Authority is dedicated to promoting San Diego as a premier travel and convention destination. This team develops and executes strategic marketing initiatives, manages national sales efforts, and fosters partnerships with local businesses to enhance the visitor experience. By leveraging digital marketing, creative services, and event management, the team aims to drive tourism and support the overall interests of the local visitor industry.

Sales and Marketing

The Project and Event Management team at the San Diego Tourism Authority is responsible for planning, coordinating, and executing a variety of events and programs that enhance the visitor experience and promote San Diego as a premier travel destination. This team collaborates with tourism stakeholders, manages client services, and organizes familiarization trips, cultural tourism initiatives, and citywide conventions, ensuring that all events align with the organization's mission to boost tourism and support member interests.

Project and Event Management

The Information Technology and Communications team at the San Diego Tourism Authority is responsible for managing the organization's technological infrastructure and enhancing its communication strategies. This team ensures seamless IT operations, develops innovative marketing technologies, and oversees public relations efforts to effectively promote San Diego as a premier travel destination. By leveraging digital platforms and strategic content, the team aims to engage members, visitors, and stakeholders, ultimately driving tourism growth in the region.

Information Technology and Communications

The Leadership Team at the San Diego Tourism Authority is responsible for setting the strategic direction and vision for the organization while ensuring alignment across all operations and initiatives. This team oversees key areas such as sales, marketing, and human resources to drive tourism promotion, enhance member engagement, and elevate San Diego's profile as a premier travel destination. Through collaboration and expert guidance, the Leadership Team steers the SDTA's efforts in maximizing its impact on the local visitor industry and community growth.

Leadership Team

The Creative Services team at the San Diego Tourism Authority is responsible for developing and executing innovative marketing materials that promote San Diego as a premier travel destination. This includes crafting compelling content, managing projects to ensure timely delivery, and designing visually engaging assets that effectively communicate the brand's message. By collaborating closely with other departments, the team helps enhance the overall visitor experience and drive tourism growth in the region.

Creative Services

The Human Resources and Diversity team at the San Diego Tourism Authority focuses on fostering an inclusive workplace culture that values diversity and equity. They develop and implement HR policies and initiatives, support employee engagement and retention, and promote community outreach programs. Their goal is to enhance the organizational environment while aligning with the broader mission of supporting and representing the diverse interests within the tourism industry.

San Diego Tourism Authority

Org chart

Teams

Sales and Marketing

Project and Event Management

Information Technology and Communications

Leadership Team

Creative Services

Human Resources and Diversity

Offices

San Diego Tourism Authority

Org chart

Teams

Sales and Marketing

Project and Event Management

Information Technology and Communications

Leadership Team

Creative Services

Human Resources and Diversity

Offices

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