The San Diego Tourism Authority (SDTA) is a private, non-profit, mutual benefit corporation composed of nearly 1,000 member organizations, businesses, local governments, and individuals seeking a better community through the visitor industry. SDTA members include tourism-related entities in such categories as lodging, dining, arts & attractions, shopping, and transportation, among others, as well as other companies indirectly involved in the visitor industry.

As a sales and marketing organization, the main objective of SDTA is to promote and market San Diego County as an ideal vacation destination and convention site. SDTA also represents and supports the interests of the visitor industry as a whole. The majority of funding received by SDTA is derived from San Diego Tourism Marketing District Funds. Lodging and other tourism related business in the District raise these funds through self assessments for the purpose of promoting tourism in the San Diego region. As a membership organization, the SDTA also receives financial support from member dues, advertising, and promotional assistance from the membership through donated in-kind services.

Marketing

Travel & Leisure

San Diego Tourism Authority

Julie Coker

Joe Terzi

The Leadership Team at the San Diego Tourism Authority is responsible for setting the strategic direction and vision for the organization while ensuring alignment across all operations and initiatives. This team oversees key areas such as sales, marketing, and human resources to drive tourism promotion, enhance member engagement, and elevate San Diego's profile as a premier travel destination. Through collaboration and expert guidance, the Leadership Team steers the SDTA's efforts in maximizing its impact on the local visitor industry and community growth.

Leadership Team

About

Team members

Other teams at San Diego Tourism Authority

Sales and Marketing

Project and Event Management

Information Technology and Communications