Troy R. Smith

Troy R. Smith is a seasoned marketing professional with extensive experience in the arts and sports sectors. Currently serving as the Director of Marketing at San Francisco Opera, Troy leads a team focused on brand marketing, digital engagement, and audience development, achieving notable milestones such as the successful launch of the Dolby Family's Opera For the Bay ticketing program and a significant increase in web traffic and conversion rates. Prior experience includes roles at Oakland Athletics, where Troy held positions including Vice President of Marketing and Senior Director of Marketing, overseeing large teams and developing strategies that enhanced customer awareness and loyalty. Troy holds a Bachelor of Arts in Communications Studies from UCLA.