San Francisco Travel Association
Beth Melanson, CMP currently serves as the Senior Manager of Convention Sales, Eastern Region at the San Francisco Travel Association. Over the years, Beth has gained valuable experience in the hospitality industry, having held positions such as Director of National Sales at Hotel Nikko San Francisco, Sales Manager at Hamilton Crowne Plaza/InterContinental Hotels Group, Front Desk Manager at Sheraton City Centre, and Assistant Front Office Manager at AMFAC/Hyatt Regency DFW. Beth holds a Bachelor of Science in Hospitality Administration/Management from Florida International University.
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San Francisco Travel Association
The San Francisco Travel Association is an independent, not-for-profit destination marketing organization with more than 1,500 business members. Its mission is to enhance the local economy by marketing San Francisco and the Bay Area as the premier destination for conventions, meetings, events and leisure travel. To accomplish this goal, the San Francisco Travel Association courts a highly qualified list of national, regional and state meeting planners; domestic and international tour packagers, wholesalers, operators and travel agents; leisure travelers; and local, national and international media.