Luisa Fernanda Herrera Castro

Luisa Fernanda Herrera Castro is a experienced content creator and community manager with a strong background in communications. Currently serving as a Content Creator at Sancho BBDO since July 2023, Luisa is responsible for content development and management. Prior to this role, Luisa worked at Virgin Mobile Latin America from July 2018 to May 2023, engaging in content creation, planning, execution, and analysis of communications, while also focusing on internal communication strategies as a Latam Communication Analyst. Luisa holds a degree in Communication and Journalism from Universidad Central, completed in 2021.