Carmen Irazola

Carmen has resided and studied in the United States, Europe, and Latin America. Most of her professional experience is based within Latin America in a leading retail and e-commerce company, Falabella. She has a Master’s degree in Marketing from Instituto Europeo di Design and an Executive Digital Marketing degree from the Kellogg School of Management.

Carmen has more than 15 years of experience leading and building omnichannel teams in commercial and marketing areas. During her previous role as the Chief Marketing Officer, she developed and implemented marketing strategies that led to enhancements in client engagement as well as maximization of brand penetration. She has always been involved in industry transformations which resulted in a solid track record of creating valuable brand content for diverse, established, and new digital channels.