Sand Valley
Erik Hansen is an experienced operations and sales professional with a diverse background in the golf and beverage industries. Currently serving as Operations Manager at Fore Indr Glf, Erik focuses on sales operations, customer satisfaction, and revenue growth during the start-up phase. Key achievements include exceeding revenue expectations for simulator golf and food categories and implementing staff training on the Trackman® technology. Prior roles include Professional Caddie at Sand Valley Golf Resort, where Erik enhanced guest experiences, and various sales positions leading to significant revenue growth at General Beverage Sales Company and Richard's Liquors. Erik has also held managerial roles in retail operations, specializing in customer experience and loss prevention at DICK'S Sporting Goods. With a Bachelor's degree in History from the University of Wisconsin-Parkside, Erik combines strong analytical skills with extensive operational expertise.
Sand Valley
Sand Valley is a four-season resort destination set among the tumbling prehistoric sand dunes of Central Wisconsin. Founded in 2016 by brothers Michael and Chris Keiser, the resort gives guests a flavor of the region through farm-to-table culinary experiences, year-round outdoor adventures, such as fat-tire biking, hiking and fishing, unrivaled grass court tennis, and one of the very best golf experiences in the Midwest. Sand Valley delivers golf as it was meant to be where players walk, and the courses play firm and fast. The golf experience features three distinct, award-winning designs that are extremely fun to play: Sand Valley, an 18-hole design by Coore & Crenshaw, Mammoth Dunes, an 18-hole design by David McLay Kidd, and The Sandbox, a 17-hole, par-3 course by Coore & Crenshaw. The courses were modeled after the heathland golf courses of London and showcase massive, 80-foot exposed sand dunes. Three restaurants, Craig's Porch at Sand Valley, the Mammoth Bar, and Aldo's Farm & Table, currently serve guests throughout the property, and there is more to come 2023. Media Contacts: Brandon Carter, Marketing & Communications Manager bcarter@sandvalley.com Tom Ferrell, VP of Marketing & Communications, Keiser Golf tom.j.ferrell@gmail.com