Fiona M.

Vice President Of Marketing & Loyalty at Sandman Hotel Group

Fiona M. has a strong background in marketing and account management. Fiona currently holds the position of Vice President of Marketing & Loyalty at Sandman Hotel Group, where they have been since December 2021. Prior to this role, they served as the Director of Marketing & Brand at the same company from October 2019 to December 2021.

Before joining Sandman Hotel Group, Fiona worked at DDB Canada as a Group Account Director from April 2017 to October 2019. Fiona also has experience as a Senior Account Director at Rethink from September 2013 to March 2017.

Fiona has held various roles in the marketing field, including Integration Director at DARE North America from February 2011 to August 2013 and Senior Account Manager at TBWA\\Dublin from July 2007 to January 2011. Fiona began their career as an Account Manager at Banks Love Marketing Communications from September 2005 to June 2007.

Fiona M. holds a Certificate in Digital Transformation Strategy from Stanford University Graduate School of Business, which they obtained in 2023. Prior to this, they completed an MSc in Marketing Practice from UCD Michael Smurfit Graduate Business School from 2004 to 2005. Fiona also holds a BComm International degree in International Commerce & Spanish from University College Dublin, which they completed from 2000 to 2004. In 2002 to 2003, Fiona M. studied as an ERASMUS student at Universidad Pontificia Comillas, focusing on International Commerce. Additionally, they have obtained the certification "Digital Transformation Playbook: Leverage Technology to Innovate Your Business" from Stanford University Graduate School of Business in June 2023.

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