Carolina Cancela

Carolina Cancela is an experienced Omnichannel Capabilities Manager at Sanofi, leading initiatives to enhance the skills of marketing, medical, and operations teams in navigating digital strategies. With a robust background in digital media and web analytics management across various pharmaceutical business units, Carolina has consistently focused on achieving campaign excellence through comprehensive strategy governance. Previous roles include Digital Marketing Lead at Digital House Brasil, Digital Multichannel Manager at Medley Indústria Farmacêutica, and Digital Account Manager at Jotacom. Carolina's educational background includes an MBA in Digital Marketing from FGV - Fundação Getulio Vargas, complemented by various certifications in digital marketing and project management.