Farrah Hetata

Farrah Hetata is currently the AMET Zone Brand Lead for Maalox and Buscopan at Sanofi, overseeing brand strategy in Africa, the Middle East, and Turkey. Previously, they served as a Senior Marketing Specialist at Unicharm, where they implemented successful marketing campaigns and initiatives that significantly boosted sales and market share for the Sofy brand. Farrah also held roles as a Product Manager for Vichy and CeraVe at L'Oréal, and worked as a Strategic Planner at Momentum Worldwide and an Account Executive at Tayarah. Farrah earned a Bachelor's degree in Marketing from The American University in Cairo, along with additional degrees in Literature and Cooking, and Communication and Media Studies from other institutions.