Pat Sheehan

After receiving a BA in Zoology from U.C.L.A. Ms. Sheehan became a research assistant in the Pharmacology Department, Stanford University School of Medicine. The research involved proving the presence of endorphins associated with narcotic addiction.

In 1987-1989 Ms. Sheehan was employed as the Hardware Production Planner for 3Com (formerly Bridge Communications) planning the weekly assembly build schedules working closely with Purchasing and Production Control. On her own initiative, she compiled statistics that precipitated an immediate change in the assembly build process.

As a Marketing Manager for startups, NetBuy.com and FastParts.com, at times working with a Consultant, she managed all marketing communications and marketing programs, developed customer-focused print and web advertising. Direct marketing campaigns included: direct mail, email, fax blasts e-newsletters. In a period of time “between PR agencies” she authored two articles published on behalf of NetBuy. In the early days of the Internet, Ms. Sheehan worked closely with the development group to establish a web presence for NetBuy via submittals of meta tags, landing pages, and placements of links to other websites, reviewing web metrics to determine marketing effectiveness. With a limited budget at FastParts, she developed a creative design for collateral and advertising images.

At Madge Networks Ms. Sheehan managed Madge Americas Executive Briefing Center and the CO-OP funds program for the Channel that grew from 36 to over 125 resellers. She established a new Company store for promotional gifts and coordinated logistics and budget for a 22 city executive seminar series. For Networld+Interop Trade Shows she coordinated all-suite meetings for executives. Additional responsibilities included reporting Marcom budget tracking to the Finance Department.