Aaron Fisher

Deputy General Manager, Business Development & Strategic Planning at Sanrio Co Ltd

Aaron Fisher is a seasoned professional with extensive experience in business development and strategic planning, currently serving as the Deputy General Manager at Sanrio since April 2020. Aaron has successfully formulated and executed corporate marketing strategies while overseeing the license portfolio in Hong Kong. Prior roles include Marketing Services Manager at tcc global, where campaigns for 7-Eleven Taiwan were led, and Brand Manager at LESSO Group, responsible for global brand strategies across multiple markets. Aaron also held various positions at Geometry Global, focusing on shopper marketing solutions, and at Ogilvy Public Relations, managing media events and corporate engagements. Aaron holds a Bachelor of Business Administration with a focus on Marketing and Operational Management from HKUST Business School, complemented by coursework at BI Norwegian Business School.

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