Carole Ruvalcaba

Carole Ruvalcaba is the Director of Marketing and Communications at Santa Clara Family Health Plan. Previously, Carole held the position of Marketing Manager at Catalyst Family Inc., where Carole led the go-to-market strategy for lead generation and acquisition. Prior to that, Carole worked as the Director of Digital Marketing Communications at YMCA of Silicon Valley, managing marketing communications strategy and leveraging technology tools for membership acquisition and youth development program enrollment. Carole also served as a Marketing Manager at South Valley Family YMCA, designing and implementing localized marketing plans. With a background in social media marketing and a Master's degree in Digital Marketing, Carole has a strong foundation in marketing and communications.