Santa Cruz Bicycles
Gema Méndez is a marketing professional with experience in brand positioning, content management, campaign creation, and budget management. Gema has worked in various marketing roles, including as a Marketing Director and Coordinator, focusing on overseeing new developments, direct supplier interactions, trend research, market analysis, and technical data creation. Gema has also worked as a Public Relations Ambassador, handling the exhibition for various countries and providing translations in Italian, English, and Spanish. Gema holds a degree in Design from the Universidad de Guadalajara and an MBA in Marketing and Sales, specializing in international marketing, from Rome Business School.
This person is not in any offices
Santa Cruz Bicycles
At Santa Cruz Bicycles, our mission is to build the best bicycles possible and to have fun doing it. This isn’t about glory or status. It’s about building bikes to last a lifetime and backing them up with top-tier rider support. Less waste and less hassle mean more fun and more time on the bike. But this “No Missed Rides” policy does not end with our customers. We treat our employees with the same mentality: that every moment on the trail, every evening with our families, and every weekend away counts. We’re not interested in holding our employees back with meaningless work. We provide them with the support they need so they can focus on real goals, real results, and what really matters. That’s why our employees don’t view us as a “company to work for.” To them, working here is a lifestyle choice. It’s not the bikes that bring us together, it’s our sense of community, our passion for the brand, and our desire to be a part of something that does.