Lucía Smith Prado

Lucía Smith Prado is an experienced professional with a strong background in project management and business transformation within the insurance sector. Currently serving as a Project Manager at Santalucia Seguros and as an MIB Ambassador at ISDI, Lucía leverages firsthand experience to guide individuals considering advanced studies in digital business transformation. Previous roles include managing digital client portfolios at AXA, where strategic CRM initiatives focused on customer value and retention were prioritized, and driving business transformation at Direct Seguros through Agile project management. Lucía's early career included consultancy in the insurance sector and diverse internships in marketing and finance. Lucía holds a Master’s degree in Digital Transformation and Digital Business from ISDI and a Bachelor of Arts in International Business from Regent's University London. Additionally, Lucía is certified in Customer Experience, underscoring a commitment to enhancing client relations.