MacArena Pozo Baquero

Macarena Pozo Baquero is a seasoned professional in customer experience and digital transformation, currently serving as Coordinator of Digital Customer Experience and Retention at Santalucía Seguros since April 2021. Responsibilities include managing and developing customer digital experiences, optimizing private areas on digital platforms, and defining the company's retention strategy using Salesforce. Previously, Macarena held various roles, including Customer Care Senior Specialist - Product Owner at Orange Bank, and Specialist in Design and Development at EVO Banco, focusing on aligning business processes with digital transformation strategies. Macarena's early career included consulting for AXIS CORPORATE and supporting financial planning at Janssen, complemented by education in finance and business at CUNEF Universidad and New York University.