Liz Soble

Liz Soble currently serves as the Head of Brand Advertising at Santander Bank, N.A., overseeing the strategic development and execution of advertising initiatives across North America. Prior experience includes a leadership role at Hill Holliday as SVP Account Director, where Liz managed brand and marketing strategies for Bank of America, contributing to significant agency revenue. Additional experience encompasses roles at mcgarrybowen, where strategic management for Chevron's global brand strategy was a key focus, and a prior tenure at Hill Holliday that involved transforming the Merrill Lynch brand post-2008 financial crisis. Early career positions at Staples Inc. and Arnold Worldwide provided foundational skills in integrated marketing communications and account management. Liz holds a Bachelor of Arts in Communication and Media Studies from the University of Massachusetts Amherst and has furthered studies at The University of Stirling in Scotland.