Filipa Brum

Filipa Brum is a seasoned professional in data science and analytics with extensive experience in various industries including finance and pharmaceuticals. Currently serving as a CRM Customer Journey Manager at Santander Portugal since June 2023, Filipa specializes in CRM Customer Decisioning, Interaction, and Digital Performance Analytics. Prior roles include Data Science & Analytics Manager at Novartis Portugal, where predictive algorithms for sales forecasting were developed, and Marketing Analytics Manager & Lead Data Scientist at Banco Montepio, focusing on operational marketing analytics. Filipa has a solid academic background with degrees in Mathematics Applied to Economics and Business from the University of Lisbon, Business Analytics from Católica Lisbon School of Business and Economics, and a Customer-Centric Marketing executive education from Nova School of Business and Economics, complemented by professional training from the University of Oxford.