Isabel Luna

Isabel Luna is an experienced professional in marketing, e-commerce, and corporate strategy. Currently serving as the Head of Value Added Services at Santander Portugal since December 2022, Isabel also contributes as an Invited Lecturer in E-Commerce at ISCTE Executive Education since March 2016. Isabel's prior roles include Senior Executive Director at IDC Portugal, where expertise in market intelligence and advisory services was honed, and Head of Marketing and Sales at Dott. Additionally, Isabel has a diverse background in e-commerce leadership at Odisseias and strategic marketing roles at SAPO and Portugal Telecom. Isabel holds multiple advanced degrees in digital marketing and management from prestigious institutions, reflecting a commitment to continuous professional development and a strong foundation in digital transformation and communication.